What Types of Digital Marketing Jobs Are There And What Areas Would They Cover?

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Digital Marketing Jobs

Today in this world of growth, development, and technology one program that has taken the world for strong is digital marketing. Digital Marketing Industry In India is worth 68 billion dollars and digital advertising is expected to grow to 19,000 crore rupees in India by 2020. Industries apart from digital marketing industries are stuck with a mere growth of 5 to 10 percent whereas the digital marketing industry has a booming growth rate of 40%. Name any major company in the world, for sure digital marketing sits at the center of their marketing strategy.Landing in a digital marketing job is one of the direct ways to start working in the marketing industry.

As the demand for digital marketing is growing day by day, so is the requirement for specialist digital jobs. In this article, I’ll tell you the types of digital marketing jobs that are available to you if you are just starting out and the various modules in a digital marketing course that would be covered in a Best Digital Marketing Training Institute In Bangalore.

1.SEO Specialist

Getting a Search Engine Optimisation Training means setting up your site in such a way that it makes it easy for people to find you when they start searching for products or services that are related to your business. Since free traffic can be availed from Google through SEO, the demand for SEO specialists is tremendously increasing.

Responsibilities: The responsibilities of an SEO Executive is to improve the search engine rankings for a website, conduct effective keyword research, build an effective SEO strategy, eliminate plagiarised content, build a web design with high user experience optimization and etc..,

Based on all these, an SEO Specialist should analyze the effectiveness of an SEO campaign and adjust the strategy accordingly.

2.Paid Ads Manager

In this digital era, e-commerce sites and websites that depend on the high internet traffic need to have a strong search engine marketing strategy for having good profits. Google, being the top search engine, SEM most of the time refers to marketing, with the help of Google Adwords.

Responsibilities: By getting trained in a Best SEM Training Institute In Marathahalli and with the help of paid advertising campaigns, an expert SEM marketing manager should promote the website’s visibility in search engine results pages. Within a given marketing budget, a search engine marketer should target the number of leads and clicks, perform A/B testing, manage the bidding and etc..,

Pay: The average pay for this role ranges in between 3 lakhs – 5 lakhs for a fresher and 7-15 lakhs for an experienced.

3.Social Media Manager

The demand for a Social Media Marketing Course In Bangalore is on an increasing trend. With 68%, social media tops the list of marketing activities. Search engine algorithms always fluctuate and hence businesses must stay up-to-date to have a consistently high ROI and stable web traffic.

Responsibilities: A Social Media Marketing Manager takes up the responsibility of managing a social media marketing campaign across all major social platforms like Facebook, Instagram, Linkedin, and etc.., by developing the brand awareness, generating leads/sales to the business, actively engaging the followers and influencers within the social media channel, retaining the existing customer base ensuring high CSAT and etc… Further, an SMM Manager has to ensure that social media accounts are updated on a regular basis with relevant content and posts. They should track, report the social media trends and engagements and thus adjust their efforts accordingly. With the addition of new targeting options and features every day, the requirement for a social media marketer is increasing day by day.

4.Digital Marketing Manager

As less digital marketers are available in the industry, the demand for digital marketing managers and Digital Marketing Course In Bangalore is on its peak. You can find the role of a Digital Marketer at any startup or at any company that is building a marketing team.

Responsibilities: As an effective Digital Marketing Manager, you need to have a solid grasp of the duo marketing and business. A well versed digital marketer should develop and execute an effective digital marketing strategy with financial forecasting. They should be able to do multitasking, combine different effective components of digital marketing that suit their business and be able to do everything from writing email newsletters to managing paid ads, proposing partnerships with sponsors, etc..,

Expected Pay:  A digital marketer with communication, creativity, and intuition can stand out among the crowd of digital marketers. A certified experienced digital marketer can expect a pay that is ranging in between 20 to 25 lakhs per annum. It can even go up to 40 lakhs depending on the skill and expertise.

5.Email Marketing Manager

An Email Marketing Manager markets a product or service via email campaigns. By assessing the effectiveness of the present campaigns, the manager has to adjust the future campaigns accordingly.

Responsibilities: An Email Marketing Manager is responsible for managing the list of email contacts for a company as well as creating the marketing materials that will be sent to a customer.

6.Content Marketing Manager

Content managers have to create and organize the SEO-friendly content (that works across multiple channels) by targeting specific keywords that are related to the company’s products and services. Content marketers also known as content strategists touch almost all the stages in a marketing funnel (Awareness- Consideration- Conversion – Loyalty). By attracting new inbound users and bringing in more new leads, content management especially focuses on the top of the buying funnel.

7.Product Manager

Product managers supervise the development of a product right from the start to the end. The Product manager ensures that products are built with creative ideas and ensure that it is completed within a specific time frame and budget. Their primary goal is to develop new products for a company and boost the profitability of existing products.

Communication, creativity, and passion makes you stand out in the crowd. Skills matter more than your degree, hence by acquiring the right skills in the right Digital Marketing Training Institute In Bangalore like IndrasAcademy, you can really hit the bull’s eye in this competitive digital world. Below are the different modules that are covered in your Digital Marketing Course In Bangalore at IndrasAcademy.

1.Introduction To Digital Marketing

In this module, you are given a comprehensive overview of the digital marketing landscape and are presented with all the key concepts and the terminology that would be incorporated in the subsequent modules.

2.Search Engine Marketing (Adwords) Course:

IndrasAcademy, Banglore which is certified as one of the Best SEM Training Institute In Marathahalli teaches you some strong SEM techniques and strategies on how to outperform your competitor’s websites using effective AdWords campaigns.

In our SEM Course In Bangalore, we cover different topics such as building the best keyword list, keyword bidding, ways to build relevant ads with ad extensions, planning pay-per-click campaigns, geo-targeting and etc.., Learn, manage, optimize and measure the success of your campaign techniques to evaluate the factors that work best for your website conversions.

Our Advanced SEM Training Institute In Marathahalli covers all forms of paid advertisements like Search Advertising, Display Advertising, Shopping Ads, Mobile Ads, and Video Ads.


As a leading SEO Training Institute In Bangalore, we helped a plethora of students, entrepreneurs and working professionals flourish in Search Engine Optimisation. We would guide you to formulate an effective SEO strategy, ways to build high-quality links from other websites, on-page and off –page optimization, etc..,

4.Social Media Marketing

Indras Academy is an Advanced SMM Training Institute In Marathahalli. Here, we focus on different key concepts of social media like social presence, branding and customer interaction. Further different modules such as Facebook advertising, Instagram advertising, Twitter advertising, Video advertising and Linkedin advertising are covered.

5.Google Analytics

This free tool developed by Google helps in tracking, reporting the web traffic and understanding the consumer behaviour. By the end of the Google Analytics course module in our Best Digital Marketing Training Institute In Marathahalli, you will be able to make noteworthy decisions regarding the growth of your career and your business.

6.Email Marketing

In this Email Marketing Course In Bangalore, you will learn how to create an email marketing strategy that helps you in the growth of your business and career. Different segments such as contact management, analysing your email sends, ways to build a successful human email marketing strategy and etc.., are taught in this email marketing course module.


Classroom Digital Marketing Course In Bangalore often has more advantages over online training sessions. If you think you would learn better in a live classroom with co-learners sitting next to you, then Indras Academy is best for you as it is a one of the Best Digital Marketing Training Institutes In Bangalore.

In our Digital Marketing Course In Bangalore With Placement, we make students to practice their digital marketing course by encouraging them to create their own websites. Thousands of students, entrepreneurs and business professionals got benefited with our Best Digital Marketing Course In Bangalore; You are just a call away to join us.

Which module in Digital Marketing Training made is your favorite? Comment and let us know your answer below.


Hi! I am Rajesh. I created this blog in 2018 influenced by various bloggers and an increasing interest in Digital Marketing. I founded Rankwebner to provide the finest information, Product reviews, Practical tips and expert advice for readers from diverse fields.

9 thoughts on “What Types of Digital Marketing Jobs Are There And What Areas Would They Cover?

  1. Informative blog … quite useful for student who is learning Digital Marketing and willing to persue a career in digital marketing

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