In today’s social media world, we keephearing about hashtags, hashtag this hashtag that, etc. etc. so first let’sunderstand what are they.
What Are Hashtags? Let’s start with the simple definition: hash. tag: A hashtag ismade up of two parts: first is the hash symbol – # – also known as the poundsymbol in the US – and the second part is a keyword or a phrase followed by#symbol. Tag is used as a keyword or topic of interest within the message andfacilitates a search for it. For example, adding the # symbol in front of thewords ‘Olympic 2020’ (without a space) makes it a hashtag: #Olympic2020.
Hashtags got their start on Twitter as away of making it easier for people to find, follow, and contribute to aconversation. Hashtags are a great help in categorizing posts, increasingengagement, attracting followers to a particular niche, strengthening a brandimage, and help to reach a target audience (and vice versa).
For the ease of users to find and followtweets about a specific topic, twitter users put a hashtag in their tweets tocategorize them in a manner that makes it easier to find and follow. When oneclicks on it, they will be redirected to a page featuring the feed of all themost recent tweets that have that particular hashtag.
The hashtag (#) has become a vital elementto digital interaction, allowing people with the same ideas to come togetheracross different social media platforms. Still, despite its massive popularityin the social media landscape, many people even do not understand how a hashtagbenefits the business or how to properly use hashtags.
Properly using a hashtag is very crucialbecause if you’re not using hashtags, your content is going to sink into anocean of tweets and if you’re using too many hashtags in a single tweet, yourmessage is going to lose its value.
Studies show that tweets with hashtags canincrease engagement by almost 100% (2x) for individuals and 50% (1.5x) forbrands.
How to create a hashtag?
Making a hashtag is very simple, you don’tneed any specific tools to create a hashtag. They are simply text, and they canbe placed anywhere, in the beginning, middle, or end of a tweet. Just decide onthe keyword keeping your focus on what you are targeting, place a pound sign infront of it, and you are all set!
To raise brand awareness and gainingpopularity in this digital world, creating a catchy hashtag is an excellentway, but remember to follow these three steps for creating a hashtag:
• Checkits existence – Before proposing a new hashtag, make a thorough search onTwitter to make sure that your proposed new hashtag does not exist already orcarries a negative air around it.
• Lengthmatters – A hashtag needs to be crisp, catchy, and memorable. Using along-phrase for creating a hashtag fails to make an impact and will not deliverthe desired results and will increase the chances of it getting misspelled ormistyped. Using three words or less should be enough to convey the message.
• EmphasisUsing capital letters – Though the Twitter hashtags are not case sensitive,but using capital letters makes the hashtag more noticeable and readable.Compare #olympics2020 and #Olympics2020, and It also helps hashtags from beingmisinterpreted.
While making a hashtag is easy and can bedone by yourself there are some excellent tools which can be used to create your hashtag trendy andpopular
• Hashtagify:Hashtagify is an excellent tool for finding both trending and popular hashtags.This tool gives custom suggestion which will help you reach your influencersand competitors and also helps you in discovering the best hashtags to reachyour audience.
• Trendsmap:Trendsmap shows the latest trending hashtags being used anywhere in the world.Click on the hashtag or on a word on the map, and it will fetch you results forthat location.
• RiteTag:RiteTag is another brilliant tool for checking both trending and popularhashtags. For instance, when you enter any term, RiteTag will give result intwo lists. Use the green coloured hashtags to get seen now.
• TagDef:Always check the definition of existing hashtags in TagDef, if you’re not toosure what it means and whether it’s relevant or not to your client’s brand.
When should you use hashtags on Twitter?
Hashtags can be used for various purposes,like whenever you want to emphasis or refer to a specific topic, event, place,etc. For instance, you could use hashtags for:
• Events: #TrumpIndiaVisit, #WorldCup,
• Places: #SFO, #Paris
• Themes: #MondayBlues
• Things: #HerbalTea, #MacBook, #Jeep
• Verbs: #healthycooking,#creativewriting
• Industry terms: #datascience, #AI, #python
When should you not use hashtags onTwitter?
When you want to advertise, then don’t usehashtags in your ads as this practice drives away the traffic from yourwebsite. Twitter noticed that adverts without a #hashtag or @mention generate23 % more clicks.
The right way of using hashtags onTwitter
While there is no particular or specificright and a wrong way to use a hashtag but keeping in mind some dos and don’tswill be an effective way to grow your reach, encourage engagement, and getdiscovered on Twitter. Keeping this in mind, here are some dos and don’ts ofthe hashtag to consider before you Tweet.
The dos and don’ts of hashtags
• Usingone or more hashtags anywhere in your tweet is recommended. Twittersuggests using no more than two hashtags per Tweet, but you are free to use asmany as you wish.
• Hashtagshould be easy to remember — and spell. The Hashtag should be easy to spelland don’t leave room for typo errors, which will lead to your Tweet beingundiscoverable.
• Berealistic. Don’t expect an overnight success wherein you expect people tostart using your one-sided hashtags in their Tweets if they have no incentiveor if it doesn’t fit naturally for them to do so.
• Doyour research. Before using the hashtag, check and see what hashtags peopleare already using when talking about your brand and make good use of theseinputs
• Givepeople a reason to use your hashtag. Mutual beneficial relationship withyour audiences is when it’s an actual prize or just recognition in the form ofa Retweet.
• Partnerwith influencers. Influencers play a significant role in gaining exposureand visibility for your hashtag.
• Hashtagshould be your brand slogan. A Hashtag should organically fit within aTweet else it will lose its intended purpose and feel it is forced upon. Ahashtag is meant to be shareable, inclusive, and discoverable.
• Nospaces in a hashtag. For example, ‘#Olympic 2020’ would reference the topicof ‘Olympic’ as opposed to ‘#Olympic2020’, which references the ‘Olympic 2020’.
• Nopunctuation in a hashtag. For example, #It’sRaining won’t work, althoughit’s grammatically correct. Use #ItsRaining instead.
• Overhashtag. Remember in Twitter character count matters, so using one to tworelevant hashtags per Tweet is the sweet spot.
• Don’tneglect to educate on the purpose of the hashtag. Make sure you’re clearlycommunicating what it is and how to use the hashtag and more importantly, whysomeone should choose to include it in their own Tweet.
• Don’tuse all CAPS LOCK. Unless it’s a descriptor, it feels like shouting andalso adds unnecessary work.
So, these are few tips and tricks of usingthe hashtags in Twitter, keep this simple dos n don’ts, where to use and whento use and possibly you won’t go wrong. Do trial and error and see what worksbest for you as it differs from purpose, intention to businesses. HappyTweeting.!!!!