Globally the service and the business industry intoday’s time is totally customer oriented, and customers are the king of globalmarkets, every business and service industry try to understand the needs of thecustomers and are giving or producing the goods as customers choices andrequirements. Whether the business has a web presence or physical presencecustomers/audiences play a big role in shaping the future of the market, hencethe term audience targeting. Let’s first understand what it is.
What is Audience Targeting
The definition of audience targeting isprecisely what the name suggests: It’s the practice of using collected andanalyzed data to divide the costumers by demographics or interests in order topursue the right customer on the right device at the right time.
Advertisers haveto think about who they have created the product for. Advertisers alsohave to think about where their audience lives and their needs. Knowingthe target audience helps advertisers reach them and appeal tothem.
Why do we need audience targeting?
Audience targetinghelps in campaigning by being accurate in choosing who sees your ads.Before starting any marketing campaign, the business needs to understand thebasic background of the customers they are aiming for, hence demographicinformation is essential. This helps them to decide on a fundamental level howto communicate and convince them effectively whom they have identified as the targetaudience.
Why have a target audience?
Defining a target audience is a businessbest practice. To develop effective marketing communication strategiesidentifying a target market helps your company. A target marketis a group of people living in an area who are having similar requirements thatyour company hopes to serve. This group of individuals is generally the endusers who are most likely going to purchase your product. If you are good ataiming you hit the bull’s eye, that’s best!
Types of target audience
There is a lot of attributes that can be used infinding the right audience. As we mention – age, income, education, gender,interests, or geographic location are just a few examples.
What is Google audience?
Google has many features which help in the growthof a business, finding an audience feature is also one of them. Usingthis feature, Google allows us to target our potential customers and ourtarget markets better.
In the display campaign of Google Ads an audienceis a means of segmenting or targeting your campaigns. Google Ads Editoris a tool wherein you can download, view, and assign existing audiences.Depending on your campaign type, you can target remarketing lists,custom combination lists, life events, and interest categories.
In Google Ads choosing audiences is a way by whichyou can segment or target your display campaigns. There are either of twooptions:
What Are the Types of Audience We Can Target?
The options available to include the actual“audiences” or segmentation are:
These, are all the available choices one has inchoosing and targeting the audiences, the right decisions lead to the successof any campaign, determine the type of targeting you want to do within yourGoogle Ads networks settings when you designate your campaign as having a broador specific reach. Try mix and match things like keyword targeting, remarketinglists, placement targeting, and interest types to create highly relevant andtightly themed display campaigns.