How to do Audience Targeting in Google Ads

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Globally the service and the business industry intoday’s time is totally customer oriented, and customers are the king of globalmarkets, every business and service industry try to understand the needs of thecustomers and are giving or producing the goods as customers choices andrequirements. Whether the business has a web presence or physical presencecustomers/audiences play a big role in shaping the future of the market, hencethe term audience targeting. Let’s first understand what it is.

What is Audience Targeting

The definition of audience targeting isprecisely what the name suggests: It’s the practice of using collected andanalyzed data to divide the costumers by demographics or interests in order topursue the right customer on the right device at the right time.

Advertisers haveto think about who they have created the product for. Advertisers alsohave to think about where their audience lives and their needs. Knowingthe target audience helps advertisers reach them and appeal tothem.

Why do we need audience targeting?

Audience targetinghelps in campaigning by being accurate in choosing who sees your ads.Before starting any marketing campaign, the business needs to understand thebasic background of the customers they are aiming for, hence demographicinformation is essential. This helps them to decide on a fundamental level howto communicate and convince them effectively whom they have identified as the targetaudience.

Why have a target audience?

Defining a target audience is a businessbest practice. To develop effective marketing communication strategiesidentifying a target market helps your company. A target marketis a group of people living in an area who are having similar requirements thatyour company hopes to serve. This group of individuals is generally the endusers who are most likely going to purchase your product. If you are good ataiming you hit the bull’s eye, that’s best!

Types of target audience

There is a lot of attributes that can be used infinding the right audience. As we mention – age, income, education, gender,interests, or geographic location are just a few examples.

What is Google audience?

Google has many features which help in the growthof a business, finding an audience feature is also one of them. Usingthis feature, Google allows us to target our potential customers and ourtarget markets better.

In the display campaign of Google Ads an audienceis a means of segmenting or targeting your campaigns. Google Ads Editoris a tool wherein you can download, view, and assign existing audiences.Depending on your campaign type, you can target remarketing lists,custom combination lists, life events, and interest categories.

In Google Ads choosing audiences is a way by whichyou can segment or target your display campaigns. There are either of twooptions:

  • Target all audiences: In this option, you can focus on all audiences but can adjust bids for different audience types.
  • Target only specific audiences:  In this option, you choose only a segment of audiences according to the type of audiences and exclude others.

What Are the Types of Audience We Can Target?

The options available to include the actual“audiences” or segmentation are:

  • Specific Interests – You can campaign your product by considering a customer specific interest and hobbies, by taking into account what kind of pages a user visits and what’s the frequency like recently visited or long time back or once in a while type. Associate theirbrowser with relevant interest categories.By using this information on categories, show relevant ads to the people who are most likely to be the end user of your products or services. An added advantage is that you can reach them across all types of sites in the Google Display Network in addition to relevant websites. For example, if it is a sports product target the customers who surf about that sport and looking out for things related to it.
  • Demographic Targeting – Demographic targeting in Google Ads means that, a potential set of customers who are likely to be within a specific gender, age range, parental status, or household income.
  • Topics:  Topic targeting in google audiences allows your ads to appear on any pages on the Google Display Network that have related content to the selectedtopics. Content keeps changing across the Web so the pages on which your ads appear can change with it.
  • Keywords: You choose the keywords which you think are relevant for the campaign, add them and google with find related partner websites and show your ad banner there.
  • Placements: Choose websites which you think are relevant and where you want your ads to appear. Copy all the URL’s and paste. Your banner will directly appear in all the selected websites.
  • Remarketing Lists – A site visitors who have visited a specific page on the website but have not seen another like, seen a landing page but not a thank you page, etc. comes in remarketing list. In the Audience manager, there is a section known as the audience list where you can create and manage your remarketing lists. Once you’ve set up an Audience source, you can remarket to an audience list you’ve created or to a list that Google Ads created for you.

These, are all the available choices one has inchoosing and targeting the audiences, the right decisions lead to the successof any campaign, determine the type of targeting you want to do within yourGoogle Ads networks settings when you designate your campaign as having a broador specific reach. Try mix and match things like keyword targeting, remarketinglists, placement targeting, and interest types to create highly relevant andtightly themed display campaigns.


Hi! I am Rajesh. I created this blog in 2018 influenced by various bloggers and an increasing interest in Digital Marketing. I founded Rankwebner to provide the finest information, Product reviews, Practical tips and expert advice for readers from diverse fields.

6 thoughts on “How to do Audience Targeting in Google Ads

  1. I like your post very much. It is very much useful for my research. I hope you to share more info about this. Keep posting!!

  2. I like your post very much. It is very much useful for my research. I hope you to share more info about this. Keep posting!!

  3. Nice information that you had shared with us. It really help many of the people. Thank you so much and add more data in future.

  4. Informative blog … quite useful for student who is learning Digital Marketing and willing to persue a career in digital marketing

  5. Hi, Nice and Valuable article, Due to rapid growth in the startups, The competition for a service or product is very high, And this digital marketing make things little easier, Where we can simply promote our product with a unique way of technics.

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