What is a PPC Campaign and How It Works?

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PPC Campaign and How It Works.

PPC Advertising Plays a Significant Role in Online Marketing Strategy.

Let’s challenge it. The essential part of digital marketing is to have your site rank on top in Google organically. Moreover, ranking requires much hard work and contains an in-depth understanding of how websites will work. It’s going to be a time consuming, and a lot of unpredictable, process. If you’re not a web savvy and have minimal knowledge, and you are looking to have your site rank high on Google by getting new traffic to your website for a location, specific event, or season, then maybe a Google Ads or pay-per-click (PPC) campaign is for you. So, let’s see how does PPC work?

What Is PPC?

Pay-per-click advertising plays a vital role in businesses; it is a huge online marketing campaign. It can use for time-sensitive campaigns, specialized, to straightway address competitors, or to get into new geographic markets. Howsoever, PPC advertising will be too expensive, temporary and time-consuming, when used as a single person for your online marketing presence. Alternatively, you can use the context of a strategy that has strong analytics, content, Search Engine Optimization (SEO), and video development, along with social media presence.

Let’s looks at the Most Popular Types of PPC

Several ad networks offer PPC. Despite, few are more crowd-pleasing than others. PPC option enables you to show an advertisement on a private website, in the search results, or both.

Vice-versa of AdWords is AdSense. Adsense is a program which the webmasters use to display AdWords ads on their sites. They earn pay when visitors click on the ads.

Google gets money by taking apart of the amount charged per click (everything else will go to the publisher of the website). Unless the advertiser is running his ads on the search engine results page, in that case, Google takes all of it.

Cost for Pay-Per-Click

  • You will have to pay for every click
  • Individual clicks would be less than $1, and some could be over $50
  • You will have to pay someone to manage the ads and your website
  • Now we know a little about PPC, but not answered one of the most essential questions:

How much does it cost?

  • It differs on several factors: the ad network you will be using, the keywords you choose, and your budget.
  • Cost per click will differ from ad network to an ad network. As you know, the price is determined by supply and demand.
  • Google is much popular in the search engine.
  • The cost per click will likewise depend on the keywords one as chosen for the ad. Thankfully, both Google and Bing tell you the price up front.

To know how much each, a click will cost you. Go to Google AdWords,

  • The menu at the top
  • Go to -Tools
  • Select- Keyword Planner
  • Select -Search for new keywords using a phrase, words, website or category
  • Then, plug in a keyword relevant to your brand.

For instance, if you type in “water bottle” in the top field (labelled “Your product or service”) and then click “Get Ideas” button at the bottom, Google will now show you the “suggested bid” for “water bottle” is $1.06. (Example)

Eventually, the amount of PPC will cost depends on you. All the ad networks will allow you to set a budget because your advertising costs don’t flee from you.

There are many networks where you can fix the budget on a per-day basis. This means you can decide the maximum amount of money you want to spend each day. Once the fixed amount is spent, the ad network will stop running your ads up till the next day.

How Long Does PPC Take?

The positive news is the ads will be up and run much quicker. It usually takes for an account manager with 1 to 2 weeks to build an account and launch it.

Building landing pages and funnels could make it take longer.

But once your ads are turned on, then they are on within a day or so.

How Much Do People Usually Spend?

How much do marketers generally spend on PPC? This will usually depend upon the size of the business and the allotment of their budget that they would want to invest in online advertising.

Smaller businesses tend to spend as limited as $7,000 per month (Approx.) on PPC. Larger firms, on the other hand, invest as good as $700,000 (Approx.) per month.

You might have wondered how Google turned into a multi-billion-dollar company; this is how it is.

How many keywords should I have per PPC ad group?

This will completely depend on your product and who’s handling your campaign. Few prefer using less, but remember the most important viewpoint keywords is relevancy. It’s mostly recommended to use less than 20 keywords per ad.

How long does pay per click advertising take to see results?

This typically varies from campaign to campaign, so wait do not lose hope if can’t see immediate results. It usually takes a few weeks for building an account. Then, later on, you need to gather the data. In most cases, only after 2 to 4 months, you will get to know if pay per click marketing is correct for your business or not.

What are some of the common pay per click mistakes to need to look after?

Some of the common mistakes include:

  • Incorrect keyword match usage-There is three option that you could choose with; Broad match, Phrase match, or Exact match. The match type you select will give a significant impact on your campaign, as each one is suitable for different ad targets.
  • Negative keywords usage –Vice-Versa of your chosen keywords, negative keywords are the words or phrases that you don’t want your ads to show. This can be done the same way as you do for your positive keywords.
  • Testing your ads. A/B tests are exceptionally convenient in testing different ad elements like CTAs, creatives, messaging, and match type to know which one will be more effective for your goals.

What is CPC, in pay-per-click advertising?

CPC stands for “cost per click.” It’s an essential approach to understand if you’re using pay per click campaigns.

Remember that you pay for PPC ads only when people click on them. The amount you will pay for each click will be your CPC.

You should first understand the CPC before you get started with your PPC campaign. This is how you will get to know if your ad spends leads for a positive or negative return on investment (ROI).

PPC advertising is recognised as a reliable and profitable channel for plenty of B2B, B2C, non-profits, and other companies who are looking out for quick, quality traffic and conversions.


Hi! I am Rajesh. I created this blog in 2018 influenced by various bloggers and an increasing interest in Digital Marketing. I founded Rankwebner to provide the finest information, Product reviews, Practical tips and expert advice for readers from diverse fields.

5 thoughts on “What is a PPC Campaign and How It Works?

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